The launch of the all-new First Shots Clay Targets program was recently announced by the NSSF, the firearm industry trade association. Created after the success of the First Shots introductory handgun events, this new program will allow many outdoor ranges to capitalize and expand on the growing interest in clay target sports, while engaging participants who are new to shotgun handling with a safe, entertaining and personalized experience.
“We are thrilled that outdoor ranges now have an avenue that makes it easy for those interested in the clay target sports to get started. Best of all, First Shots works to turn those first-time customers into repeat, loyal clients,” says Zach Snow, NSSF Director, Retail and Range Business Development.
“We specifically designed First Shots Clay Targets to reduce barriers to entry,” Snow explained. “Class cost is low, host ranges provide the rental firearms, ammunition and clay targets and NSSF provides eye and ear protection and classroom materials. All someone interested in learning how to break clays has to do is sign up and show up. More important, though, First Shots Clay Targets works to turn those first shots into next shots. These events are intended to be tremendously engaging experiences that, backed by NSSF incentives, have students returning to their home range for more.”
First Shots events, generally 90 to 120 minutes long, consist of a combination of classroom time and range time. The classroom covers firearm safety rules and the basics of handling shotguns and how their actions work. This important segment can also be done out in the field for ranges without classroom or clubhouse space. Participants and instructors then head to the range for hands-on, one-on-one training that has students quickly breaking clays before instructors hold a Q&A session. Once their event is over, students are asked to take part in a survey, earning them a $25 rewards coupon for use on a return visit to the range upon survey completion.
In addition to the classroom materials and eye and ear protection, NSSF will award $100 to a host range for every 15 participants in First Shots Clay Targets events, up to $500 annually, to help offset the cost of ammunition, targets or other materials the range wishes to provide. Learn more about the program here.
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