Levi Strauss & Co., producer of the iconic Levi’s brand of jeans, is taking a stand against the rising tide of gun violence in America.
The company has established a “Safer Tomorrow Fund,” which is putting a $1 million toward nonprofits and youth activists who are working to end gun violence in the US.
“We simply cannot stand by silently when it comes to the issues that threaten the very fabric of the communities where we live and work,” wrote Levi’s CEO Chip Bergh in an op-ed piece for Fortune magazine. “While taking a stand can be unpopular with some, doing nothing is no longer an option.”
Levi’s will also be partnering with Michael Bloomberg to form a coalition of business leaders to advocate for gun violence prevention.
But not everyone is supportive of the effort.
“Another multimillionaire has decided they want to invest millions of dollars of their fortune into taking away the rights of every day citizens,” said Craig DeLuz of the pro-2nd Amendment group ‘Firearms Policy Coalition.’ “Sounds like business as usual.”
Reported by Fox43 News