FFL Unleashed

How do I sell more guns?  That’s what we hear from firearm dealers across the United States. Although year-over-year NICS checks were reasonable, inventories are high and consumer demand has fallen from its peak. Knowing what inventory to buy, in what volumes and determining counter prices requires more than a hunch. Powered by GunBroker.com, FFL […]

A Faster Way to Upload Lots of Products & Listings to GunBroker Listing products on GunBroker one by one can be a tedious and time consuming task. We have developed some tools to make this process a little easier for you.  We’ve developed the Bulk Lister and the REST API to upload multiple products and […]

GunBroker.com has teamed up with Orchid Advisors to bring you pricing trends for over 15,000 guns to help you be more profitable and move more inventory. Check out this brief video to see how it can help you in your FFL pricing business.

On January 20, 2017, President Trump was sworn into office. Amongst many ambitious plans to “Make America Great Again” there is still some uncertainty as to the future legality of marijuana, at least at the federal level. Therefore, we thought this would be an opportune time to remind Federal Firearms Licensees about communications previously issued […]

On November 8, 2016, Donald Trump was elected into office. Gun enthusiasts around the country were comforted by a reduced threat of increased gun control and regulation. But, in the short term, some categories are down with firearm inventory. We’re projecting a market reduction of around 17% this year, as the industry resets to more […]

Learning Modern Day Business Strategies from an Ancient Chinese General Sun Tzu lived about 500 years BC and wrote a book called “The Art of War”. In it, he taught some brilliant ideas about ways to win battles. Those same lessons are still relevant in the business world. Some of those lessons are shared here. […]

As we come to the close of the year, it’s worth looking back on some of the key influences of the year. Overall, the industry was up this year by almost any measure: NICS checks, hunting licenses, and product sales. Demand was driven by all sorts of factors, including election and political impacts, fears spurred […]

Can Video Be a Secret Weapon? It’s no secret that people like videos. Think about how many videos appear in your Facebook feed, or how often you go check out a new video on YouTube or GetZone, or even how videos often appear in Google search results. The same is true in product listings. Videos […]

By John Bocker, NSSF Compliance Consultant and Security Team Member As an FFL, critical elements need to be in place to protect your files, computers, inventory and, of course, your firearms. Evaluating the structural security of your store should include its location, locks, walls and ceilings, lighting, security video systems, electronic access for customers and […]

The Veterans Family of Brands (VFOB), a Forward Operating Base for Veterans, is an organization bringing together like mission-minded companies, and individuals with a passion for supporting US Military Veterans and their families! The Veterans FOB was founded in early 2016, after a small group of companies decided to work together to do more than […]

Ever driven on a road that looks like this? How many billboards are in this picture? Or how about taking some back roads somewhere and finding a small business like this? What do “hanging out your shingle” (photo 2) and “billboard mayhem” (photo 1) have in common? The second photo has only one sign, the […]

By Lawrence G. Keane NSSF Senior Vice President & General Counsel Even Hillary Clinton has to first concede that the vast majority of federally licensed firearms retailers (FFLs) are law-abiding business owners that comply with a complex, government-mandated regulatory system. But, the facts are not stopping Hillary Clinton from misrepresentation and vilification in pursuit of […]

You’ve probably been in the gun business for a long time. Or at least have been around firearms for a long time. You know about different products, you know the types of customers you sell to, and you know how to run your gun shop store. But you may not be aware of this trick […]