Why fishing trips are about much more than just the fish

Aussie fishing gear supplier Tide Apparel owners Chris Henry and Matt Scholz certainly love to angle for big catches in the deep water, but for them, these are more than weekend getaways: these are the experiences they put into their work at Tide. Their stories, their catches, the camping, waking up in the middle of the night to boat out to a far-flung spot and get there by sunrise–it’s all there in every shirt, hat, glove, and wetsuit they make.